So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
My Longines Heritage Diver is the only watch I know I'll never sell. My other watches are good watches but with the Longines it's like wearing a love letter to watchmaking, you can tell it was made/designed by someone who loves the craft and not just money. It doesn't look like anything else, it's an unmistakeable design. IMO you get the same quality as higher priced brands but because you aren't paying for a hyped name, you pay much less.
At the end of the day, the market placement doesn't matter, hype doesn't matter, all that matters is you enjoying the watch that sits on your wrist and nothing else. That feeling can cost you thousand more dollars than necessary just because of a different arrangement of 26 characters on the dial. If your Rolex didn't say Rolex on it, would you pay 10-20k for it? You would not. Most of your money goes to the logo and not to the watch. With Longines, it isn't a question, it's worth the money any way you look at it.