Exactly this. It's fun to see another watch person get excited. Secret handshake is a good way to put it. Flaunt only to yet unknown friends as mutual appreciation, without bluntly flaunting to just everyone which always looks desperate for approval.
GardenerInAWar
joined 11 months ago
My Longines Heritage Diver is the only watch I know I'll never sell. My other watches are good watches but with the Longines it's like wearing a love letter to watchmaking, you can tell it was made/designed by someone who loves the craft and not just money. It doesn't look like anything else, it's an unmistakeable design. IMO you get the same quality as higher priced brands but because you aren't paying for a hyped name, you pay much less.
At the end of the day, the market placement doesn't matter, hype doesn't matter, all that matters is you enjoying the watch that sits on your wrist and nothing else. That feeling can cost you thousand more dollars than necessary just because of a different arrangement of 26 characters on the dial. If your Rolex didn't say Rolex on it, would you pay 10-20k for it? You would not. Most of your money goes to the logo and not to the watch. With Longines, it isn't a question, it's worth the money any way you look at it.