this post was submitted on 27 Oct 2023
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[Zenith] Why is the brand so unpopular? (alien.top)
submitted 2 years ago by Only_Ad_5407@alien.top to c/watches@style.land
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I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.

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[–] notaknifeguy@alien.top 1 points 2 years ago

Besides marketing and all I think another factor is that their main selling point is a movement rather than a specific watch model. When you think of Omega you think of the speed and sea masters; when you think of an El Primero, well it comes it too many flavours.