Watches

0 readers

1 users here now

A community for watch & horology discussion.

founded 2 years ago

MODERATORS

communick@style.land

[Zenith] Why is the brand so unpopular? (alien.top)

submitted 2 years ago by Only_Ad_5407@alien.top to c/watches@style.land

28 comments fedilink hide all child comments

I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.

you are viewing a single comment's thread
view the rest of the comments

[–] carpet_whisper@alien.top 1 points 2 years ago

Branding/marketing - simple as that.

Amongst the watch community they’re recognized and typically held very high. But in reality the average citizen hasn’t a clue they exist.

In the world of marketing they haven’t established themselves as a luxury product to the masses. No sponsor ships all race tracks, no giant billboards all over the city, no stand alone store in the malls.