this post was submitted on 27 Oct 2023
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It's a hype watch. Cute kitschy theme, limited edition. You'll see flippers hocking them on ebay and /r/Watchexchange soon after release for an inflated price.
I'm sure plenty of people who bought it did so with the intention to keep it, but plenty of others try to capitalize on other people's FOMO when these kind of limited release watches come out.