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What this article doesn't mention is the fact that one of largest burgeoning video game dev regions in the world right now is the middle east. There are a lot of studios that are going to be closed in the near future and moved from America to the middle east, where labor is much much cheaper. The game industry in the United States is circling the drain.
Entertainment in general is rarely profitable. Usually you have to look into the mobile casual games, gambling, and other low cost development games to make reasonable profit.
Movies are the same, without government subsidies and tax cuts, things are not profitable to people who got used to high profit margin.
This purchase most likely tied to Saudi hosting world Cup in a few years along with how FIFA has been very popular in the region.
The interesting part is why Kushner is involved, it could be as basic as to ensure the purchase goes through or as corrupt as Trump was going to stop it if he didn't get a back deal.