this post was submitted on 28 Oct 2023
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[Kleen] Adam Silver: 'Decline of cable has disproportionately impacted the NBA' (awfulannouncing.com)
submitted 2 years ago by OnlyMamaKnows@alien.top to c/nba@nba.space
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“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA,” Silver told Kendall Baker of Yahoo Sports AM. “Our young audience isn’t subscribing to cable, and those fans aren’t finding our games.

But there are still roughly 65 million homes in America that are consuming sports in a very traditional way, and even more people on network TV. Is that declining? Yes. Is that going away anytime soon? I don’t believe so. So we want to be on all of those platforms.”

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[–] SconnieFella@alien.top 1 points 2 years ago

Having a DTC option for the RSN fans is great for the super fan, but to get casual fans to watch, and create new fans, who don't have bundle subscription, requires going to where these people are already consuming video, like having a national games on Amazon Prime, Netflix, and for free on YouTube.