Gaming

I don't think this is about enthusiasts buying less games, though. We're not talking about the average number of purchases the consumer makes. This is more evidence that there are a lot more casual players out there, who will make their 0-2 large game purchases a year and play their games over a long time. The college guy who literally only buys a couple sports games that they play online with a friend. The burnt out parent that can only make time for their 2 open world adventure games all year. I know a few people in my life who own a Switch, Mario Kart and Animal Crossing, and that will be literally the only two games they load all year. And this is to say nothing of people who strictly play F2P tirles, which apparently are 33% of players.

"US game players purchase 1-2 games a year on average" is not the same thing as "the bottom 60% of purchasers only purchase 1-2 games a year." This is evidence that, one, the medium is reaching a much more widespread market and, two, the casual market is often more engaged with F2P titles.

I think if we looked at enthusiasts and hobbiests, there would still be a decline in purchases. I don't think this is evidence that games have become too expensive for most.