this post was submitted on 13 Oct 2025
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Showerthoughts

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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The most popular seem to be lighthearted clever little truths, hidden in daily life.

Here are some examples to inspire your own showerthoughts:

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I've seen others recently, but the two I saw today are a Capital One commercial and a Progressive commercial.

In the first, the Capital One guy is talking to a couple of people. He is asked what he does for fun, and he does not know what to say. Then, they cut to him getting ready to sleep at the bank.

Another is the Progressive commercial where Flo talks with another woman about vacations. The other woman doesn't seem to know what a vacation is. Flo begins describing what one is. In the end, she says she doesn't really know, gives up, and says she's never been on one either.

I was thinking about them while driving and came to the title thought.

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[–] saltesc@lemmy.world 36 points 1 day ago* (last edited 1 day ago) (18 children)

I notice more and more ads just try to be my friend.

They don't advertise anything about their product, I have nfi what they do. They're just trying to align with me in the weirdest generic way.

"This is Sam. Sam works hard every day. Sam likes their family. Sam laughs with their friends. Sam enjoys a movie on the couch with their partner. Sam uses Product1234."

I first noticed this tactic specifically aiming at women. They just show footage of girls doing girl things and the product is there. What does the product do? Why is it worth my money? What makes it better than other ones? Who the fuck knows?

But now that seems to be the same targeting for men just as much, if not more.

Like, this shit is happening and apparently working when it should be making people feel massively patronised and insulted.

[–] bus_factor@lemmy.world 8 points 1 day ago (2 children)

Ads don't need to make you explicitly go out to buy the product to be effective. All they need to do is make you feel more familiar with the brand next time they and a competitor are next to each other in the store, and you need to decide which one to pick.

TL;DR: For stuff you'll need to buy anyway, brand awareness is all the ad needs to do.

[–] qqq@lemmy.world 2 points 1 day ago* (last edited 1 day ago) (1 children)

A lot of people claiming advertising doesn't work on them don't grasp this. I realized how hard it is to get around this when I first went to buy car insurance.

[–] UltraGiGaGigantic@lemmy.ml 1 points 17 hours ago

I would love to ditch my car insurance company, but my discount from being with them so long makes their quotes the lowest. I've looked several times over my life.

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