this post was submitted on 15 Oct 2025
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Technology

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I analyzed 200 e-commerce sites and found 73% of their traffic is fake (joindatacops.com)
submitted 5 days ago by floofloof@lemmy.ca to c/technology@lemmy.world
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cross-posted from: https://lemmy.bestiver.se/post/676673

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[–] athairmor@lemmy.world 40 points 5 days ago (2 children)

Sounds like another bubble ripe for bursting.

[–] beejjorgensen@lemmy.sdf.org 36 points 5 days ago (1 children)

I used to work in marketing as a dev and this shit never made sense to me. I didn't investigate like TFA but I am 0% surprised by the finding. Incentives are all misaligned.

[–] circuscritic@lemmy.ca 9 points 5 days ago

It's systemic, and whether or not it's perpetrated directly by big tech, they are the primary beneficiaries i.e. increased ad sales.

This is a problem that requires regulation, which means it will not be addressed meaningfully, as that won't happen anytime soon.