this post was submitted on 31 Oct 2023
1 points (100.0% liked)
Entrepreneur
0 readers
1 users here now
Rules
- No Personal Attacks - criticism of ideas is allowed, attacking people is not.
- Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
- No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
- Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.
Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
A really good website for a small construction company is going to be in the $1500-3500 range. The number of estimate requests and project consultation requests it will generate will pay for itself 300 fold.
Dont fall into the website builders trap, in the long run you will pay way more in fees for a crappy website. Your time is much better spent being a GC then messing around with a website builder that will never get your to the top of search.
Contractor services is one of my firms niche markets and we have good data on this. You should be getting 3-5 requests a day via your website in a town of 200k with average competition in the GC business.
Find someone local if you can, its totally worth having a good website.
I can get a beautiful landing page up in 48 hours for less than $200. $3500 is crazy.
A landing page is not a "really good" business website that is going to constantly generate quality leads.
Show me your $200 website and I will tell you everything that is wrong with it, or you can just go over to r/design_critiques and at that level I'm sure they will point out plenty of issues as well.
I book 20 qualified lead appointments per day, every day for a high-margin, high-cost product (divorce law, minimum $5,000 retainer) using a simple 1-page lander that I built in less than a weekend.
This quarter we'll pass 3x revenue growth MoM with a 10% CPA.
Your website doesn't need to be "really good"; it needs to nail messaging and conversion first, and be "good" second.
You are talking about something entirely different than a website.
You are talking about a single landing page that collects data from ad spend, which is just a single page of a "good website". Your single page consultation request form doesn't feed itself, it's fed by $ ad spend. $500 for a single client in fact as per your 10% CPA number.
Average wage of a divorce attorney in the United States is $130k, let's assume you are in that average. You are servicing about 30 clients per year with a $500 CPA you are spending $15,000 on your "landing page" when you could get better results from a good website total cost $3,500.
You’re making an awful lot of assumptions. We’re way ahead of 30 a year and we’re a team of people, not a solo attorney.
1,500 seems a bit much. I build sites for businesses for under 500 dollars. Granted I don't live in the US, but for a static site, that seems a bit high.
CARRD! one-page websites (but you can create the illusion of multiple pages lol) for free or $19 of you want extra features. $19 per year!!
For THIS POST & their needs, it sounded to me like he's looking for something simple and low cost. No e-commerce, local business so they're not trying to outrank worldwide competition so it's probably ok to forego some of the seo & optimization features, at least for now.
With carrd, they can do a nice homepage, list of services & prices, contact form, about page, links to social... in about a day for under $25 😬
https://try.carrd.co/k1yvrllk