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Is it better to really understand the market before going in? (alien.top)

submitted 10 months ago by TrainingPossible7536@alien.top to c/entrepreneur@indiehackers.space

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People advice me to just go ahead and do businesses and learn from the mistakes, I think it’s just plain stupid to invest on things where I don’t even know who I’m going sell products to. What is your opinion about this?

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[–] RotoruaFun@alien.top 1 points 10 months ago (1 children)

YES! Market researcher here. Always do your work to understand potential customers and the market beforehand.

I have seen too many people create with no idea who they would sell to! Like their customers were suddenly going to appear out of thin air. Don’t waste your time and energy with ‘hit and miss’.

SO many people on these subs complaining they can’t get work, leads or customers, but they didn’t even check if anyone was interested.

Can’t help them at that point...

[–] randomdude1650@alien.top 1 points 10 months ago (1 children)

I agree with you, but here is the thing. How do you check if a product or service will be popular without actually delivering it?

[–] RotoruaFun@alien.top 1 points 10 months ago

Easy. You deep dive into problems, drivers and behaviour. You test various solutions on the market and potential solutions. We did this work for companies for years.