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I have this (probably) wrong mindset that i shouldn’t run paid ads if i can’t prove organic content works. Is that wrong? (alien.top)

submitted 1 year ago by theswifty7@alien.top to c/entrepreneur@indiehackers.space

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I feel like when it comes to social medial marketing i should try as much as possible to do organic content instead of paid. Or Should i run ads in addition?

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[–] yannickvonline@alien.top 1 points 1 year ago

Hi! The great thing about being an entrepreneur is that there is no wrong (I mean, ethically there might be, not talking about that here :D ). How creative can you get aquiring business?

Paid ads are a great way to get quick and (in the beginning) cold traffic. After a little while you can start retargeting these people to increase conversions. It might be good to know that the higher the conversion value, the more money you can spend to aquire new customers. So upsels / order bumps help with creating a bigger budget for advertising.