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Using a program to compare prices isn't "colluding"
What's the difference in end result?
because it's not colluding, it's market research.
Market based pricing : based on the values in our area, I think we can set the price and fill enough of our units to make a profit.
Collusion : between the 14 of us, we own most of the homes in an area, I can safely jack up the price 200 bucks a month while cutting services and maintenance because we have a gentleman's agreement to keep the prices level. This way we all make money, it's a win-win? What are these people with no safety nets and exploitative employment gonna do, go homeless?
That's even pushing it. there's the common understanding of collusion, which this could maybe fall under, but doesn't matter legally. And then there's the legal definition of collusion which they aren't being accused of. The article doesn't say what law they are violating, or even if the suit is claiming they are.
Why?
it's publicly advertised information, why would it be?
Collusion can make use of public information.
I guess if you think using Glassdoor to look up salary rates in your area is collusion as well.
Is it collusion for employees to coordinate their negotiations? Last I checked that was called "a union" and was a protected labor right. Businesses coordinating in a similar fashion isn't though.
Hiring marketing consultants to help you figure out how best to sell your product is perfectly legal. This lawsuit isn't even claiming a violation of any laws.
How is it a lawsuit if no law has been alleged to been broken?
It doesn't even say but I assume this is a civil suit? you can sue for any reason you can think of in civil court. It doesn't mean you are correct. If this is a criminal suit then you have to tell the court what law was broken.
Civil suit doesn't mean they don't think a law was broken.
It means they don't think they can prove a law was broken.
That is def not what it means. You talk to a lawyer to understand how wrong you are. Clearly I won't convince you otherwise from your ignorance.
what law are they accusing them of breaking then?
If I had to guess, this: https://en.m.wikipedia.org/wiki/Sherman_Antitrust_Act