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Disney used to own 66% of Hulu. All they did was buy the remaining 33% of it.
All this really changes is a bit of accounting and divying up the profits. Disney rolled Disney Streaming and Hulu into one combined engineering team several years back. They own ESPN, too.
So when Disney's price hike doesn't produce the amount of new money that selling the same thing is expected to produce do you think they'll just take it on the chin and say "Oh well, we're already very profitable and successful we dont need extra money" or do you think they'll raise the price of Hulu while cutting the quality of service?
No, but would they when they had to give Comcast their share?