this post was submitted on 04 Nov 2023
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Technology
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I don't think it's an issue. If your content is good, you should be able to find an audience and if you have an audience you'll be able to find sponsors. That doesn't have to be by directly reaching out to sponsors themselves, you can work with intermediaries.
Youtube obviously dominates the space right now but it's hardly the only viable business model. In fact I think it's better if content creators have more control than YouTube provides.
As far as I'm informed YouTube doesn't treat them well. The creators are completely at mercy of 'the algorithm'. It decides how much it wants to pay them per 1000 views, how many people it wants to recommend a video to, and there is little to no transparency from YouTube's side. And if they encounter problems they get to talk to an AI. There aren't many human contacts to solve an issues even if the creator's livelihood is in danger.