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Pretty sure they've, and other large chain stores have been doing this for a while for certain trades. Like electricians and refrigeration/ HVAC.
I know an electrician who did his J-manship under them. So he worked with the master electrician and they were the in-house team for like 4 districts, maintaining and upgrading 25 or so stores. When the electrician retired, he took over the contract, trained up another journeyman, before deciding he wanted to move to my town and start up his own company.
Our local stop and shop has the same for refrigerators- theres a team that gets dispatched whenever theres problems. They even have mechanics jerseys with a stop and shop patch on them. Although, because I live on an island, they do maintain emergency contracts with 2 local guys just in case their team can't make it over.