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Packers' Jon Runyan: NFL is trying to phase out QB sneaks with offside penalties
(www.nbcsports.com)
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It’s very clearly a “point of emphasis”. The only real reason to emphasize that rule all of a sudden is for the refs to make the tush push more difficult and split the difference while the competition committee makes up their mind whether to just ban it.
It was on Runyan though for even giving them a chance to call it after the first one
Seems you might be the only one who read the article here
Or, because teams are openly and obviously committing penalties that aren't getting enforced on these rules in order to gain a competitive advantage. That seems like another "real reason" to emphasize this rule.