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Are you selling what you want to sell, OR what the people want to buy? (alien.top)

submitted 10 months ago by biz_booster@alien.top to c/entrepreneur@indiehackers.space

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Your success in selling is determined largely by your answer to that question.

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[–] FatherOften@alien.top 1 points 10 months ago

I sell a sub niche of a sub niche of a niche of commercial truck parts that are required on all commercial trucks and are pretty universal. I stumbled upon the product line almost by accident 7 years ago while auditing parts at a commercial truck repair shop I worked at. These parts I started with sell for like 50 cents a piece all the way up to $42. Shops buy them in the hundreds. I couldn't believe that I'd found something that had not been sourced to death or ever imported only made in America.

7 years in we control the market now for North America. The first four or five years I was scared to death that the two major global manufacturers would just give the parts away for free and kill us but they never saw us because we never advertised. I simply cold called every shop that we have.

I enjoy business I don't really care about what I'm selling as long as it's moral legal and ethical. I tend to search out and focus on blue collar or industrial parts or widgets that keep things running and are consumable. Every few years I find another niche and I research the hell out of it. If it meets the qualifications that I look for then I pursue it.