this post was submitted on 06 Mar 2026
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Indie Gaming

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A place to talk all about indie games, current and upcoming ones. Devs are welcomed to share what they are working on!

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Marketing indie games is harder than making them (lemmy.world)
submitted 3 days ago by nick_ocb@lemmy.world to c/indiegaming@lemmy.world
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I spent 2.5 years coding this game.

I've spent 6 months just trying to tell people it exists.

Marketing is a different kind of hard. Coding has logic. Clear inputs, clear outputs. Marketing? It's storytelling, psychology, timing, luck — and most of it feels like shouting into a void.

The game is a 4-player family thing where kids can actually beat adults. Fully voiced so pre-readers can play. Built because I was tired of "educational" games that bored everyone.

But none of that matters if nobody sees it. So here I am. Shouting into the void, hoping the algorithm decides I'm worth showing you.

How do you discover new indie games? Steam browsing? TikTok clips? Word of mouth?

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[–] TabbsTheBat@pawb.social 4 points 3 days ago

How do you discover new indie games? Steam browsing? TikTok clips? Word of mouth?

All of the above, kind of :3. A lot of them I found browsing steam's 10€ and under and 5€ and under sections, a lot of them were from youtube shorts (don't have a tiktok lol), and some were cause friends wanted to play with me, or cause I heard of them in conversations.. oh and also video game design video essays lol. Those tend to have a lot of indies with well executed unique mechanics pop up as examples of good game design