this post was submitted on 06 Mar 2026
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Indie Gaming

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A place to talk all about indie games, current and upcoming ones. Devs are welcomed to share what they are working on!

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Marketing indie games is harder than making them (lemmy.world)
submitted 4 days ago by nick_ocb@lemmy.world to c/indiegaming@lemmy.world
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I spent 2.5 years coding this game.

I've spent 6 months just trying to tell people it exists.

Marketing is a different kind of hard. Coding has logic. Clear inputs, clear outputs. Marketing? It's storytelling, psychology, timing, luck โ€” and most of it feels like shouting into a void.

The game is a 4-player family thing where kids can actually beat adults. Fully voiced so pre-readers can play. Built because I was tired of "educational" games that bored everyone.

But none of that matters if nobody sees it. So here I am. Shouting into the void, hoping the algorithm decides I'm worth showing you.

How do you discover new indie games? Steam browsing? TikTok clips? Word of mouth?

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[โ€“] lowspeedchase@lemmy.dbzer0.com 18 points 4 days ago

Just chiming in - what you are describing is starting any new business - it's why "If you build it, they will come" is so readily mocked in the tech industry. You're never building anything new, 99/100 it's the soul-sucking marketing/sales team that actually makes a business profitable.