Indie Gaming

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Marketing indie games is harder than making them (lemmy.world)

submitted 5 days ago by nick_ocb@lemmy.world to c/indiegaming@lemmy.world

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I spent 2.5 years coding this game.

I've spent 6 months just trying to tell people it exists.

Marketing is a different kind of hard. Coding has logic. Clear inputs, clear outputs. Marketing? It's storytelling, psychology, timing, luck — and most of it feels like shouting into a void.

The game is a 4-player family thing where kids can actually beat adults. Fully voiced so pre-readers can play. Built because I was tired of "educational" games that bored everyone.

But none of that matters if nobody sees it. So here I am. Shouting into the void, hoping the algorithm decides I'm worth showing you.

How do you discover new indie games? Steam browsing? TikTok clips? Word of mouth?

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[–] Zannsolo@lemmy.world 4 points 4 days ago (1 children)

Find a YouTuber that has a following in your demographic family and education focused and pay for a promotion. Might cost a pretty penny or maybe you can do promo code kickbacks. Maybe try it with progressively bigger channels.

[–] nick_ocb@lemmy.world 1 points 4 days ago (1 children)

Do you think I should keep him make videos before the game releases or at release?

[–] Zannsolo@lemmy.world 1 points 4 days ago

At release