this post was submitted on 11 Mar 2026
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288
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] entropicdrift@lemmy.sdf.org 26 points 1 day ago (1 children)

If you like to actually do your computing locally, it sucks. If you're using it for web browsing, the specs are great.

[–] ripcord@lemmy.world 4 points 1 day ago (1 children)

I do all my computing locally.

I doubt I have a system using more than 256GB on a system disk. There's 14 running in the house.

[–] pseudonaut@lemmy.world 5 points 1 day ago (1 children)

You are a unicorn man doing everything locally is so uncommon these days it’s a small percentage.

[–] ripcord@lemmy.world 2 points 1 day ago

OK not EVERYTHING.