this post was submitted on 13 Nov 2023
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Irrationality is a very human thing.
We're incredible pattern matching devices. 8 billion faces out there and all unique and we can detect the minute differences between them, even brothers who look very similar can be very distinct.
So we're fantastic at patterns. And if there are no patterns, we invent patterns.
There's also placebo, where - after we've invented the pattern - our brain is more than happy to confirm there is such a pattern. We know it's a more expensive cable, so then we know it sounds a lot better. And then our brain agrees it sounds a lot better.
Humans are just not rational and we're certainly not objective. And then someone claims cable A is better, because reasons. Person 2 hears this and is inclined to believe person 1. Boom, now two people are saying it's better.