this post was submitted on 19 Mar 2026
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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 1 day ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] DaddleDew@lemmy.world 73 points 1 day ago* (last edited 1 day ago) (2 children)

But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

[–] a_non_monotonic_function@lemmy.world 1 points 5 hours ago

Do we have to read the whole article? I just sort of want to peruse the AI generated headlines and come to my own conclusions.

[–] LadyMeow@lemmy.blahaj.zone 16 points 1 day ago

Well when you put it that way…..