this post was submitted on 19 Mar 2026
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] mrgoosmoos@lemmy.ca 36 points 10 hours ago (1 children)

at least some of this has to be because people use other search engines

Google search doesn't actually return useful material anymore

[–] NOPper@lemmy.dbzer0.com 14 points 6 hours ago

I tried kagi a while back and liked it so much I subscribe now. Google messed up the one thing they ever did right.

[–] Cherry@piefed.social 113 points 16 hours ago (5 children)

Search engines are pretty much redundant because they don’t return what we are looking for.

They cooked themselves.

[–] DaddleDew@lemmy.world 52 points 16 hours ago* (last edited 13 hours ago) (1 children)

But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

[–] LadyMeow@lemmy.blahaj.zone 9 points 15 hours ago

Well when you put it that way…..

[–] GameOverFlow@lemmy.zip 4 points 11 hours ago

If you have a technical problem and enter "reddit" in you search often you find help. But this is so stupid. 

[–] Peruvian_Skies@sh.itjust.works 17 points 16 hours ago

I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.

[–] SaraTonin@lemmy.world 5 points 13 hours ago

Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives

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[–] Luminous5481@anarchist.nexus 32 points 14 hours ago (8 children)

Who uses Google in this day and age? They haven't had good results for a decade or so.

[–] magguzu@lemmy.pt 23 points 8 hours ago (1 children)

Literally everyone, do people ever leave the Lemmy/reddit bubble?

[–] rumba@lemmy.zip 1 points 1 hour ago

yeah, as long as it's the browser default, huge swaths of the public will use it.

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[–] GameOverFlow@lemmy.zip 10 points 11 hours ago

Steal it. Wrap it up. Give it away. The perfect crime by google. 

[–] Hond@piefed.social 85 points 17 hours ago (3 children)

Most of the time i use search engines to get to wikipedia. Now i have to add "wiki" to most of my queries because wikipedia wont even show up on the first page.

[–] treadful@lemmy.zip 57 points 17 hours ago (1 children)

Just add Wikipedia to your search bar

[–] nymnympseudonym@piefed.social 21 points 15 hours ago (3 children)

Use the DDG bang :

  1. Go to https://duchduckgo.com/
  2. Enter !w <your-search-here>
  3. It searches Wikipedia specifically for

There are bangs for "image search" (!im), "github search" (!gh), "search PubMed" (!pm)

You cannot live without this

[–] SlurpingPus@lemmy.world 11 points 14 hours ago (3 children)

Why would I need any of that if I can bang the search bar of my browser instead, and it takes me straight to search on Wikipedia or any other site I want without waiting for DDG to add that site?

[–] TrojanRoomCoffeePot@lemmy.world 3 points 11 hours ago (2 children)

Relieved to find this response below the others. Why TF would you search for a site i) whose URL you know? ii) waste space on your browser by adding the website as a search bar on your browser's menu bar? How much time do people anticipate they'll save by avoiding typing Wikipedia.org into the address field?

[–] some_kind_of_guy@lemmy.world 3 points 6 hours ago* (last edited 6 hours ago)

Most (if not all) modern browsers support multiple search engines which are configurable and selectable from a dropdown in the omnibar. There's no need to remember dozens of shortcuts or add a dedicated toolbar anymore.

[–] SlurpingPus@lemmy.world 5 points 10 hours ago* (last edited 10 hours ago)

That's not what I mean. I have a keyword like ‘wik’ set to take me to Wikipedia's search, and if I type ‘wik black pus’, i get the page for that term.

I also have an extension that shows a popup with buttons for different search engines whenever I select text on a page, and I have a similar thing on the phone for text shared from any app. Each of these methods has about twenty-seven sites configured in it. Considering that I look up things on these sites easily a dozen times a day, it's ridiculous to say that this doesn't save me time over opening each site.

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[–] treadful@lemmy.zip 6 points 14 hours ago (1 children)

You can completely skip DDG's systems by just using your search bar though.

[–] CluckN@lemmy.world 6 points 12 hours ago (1 children)

I know I speak for everyone on Lemmy that they prefer entering their question into Grok.

[–] ShaggySnacks@lemmy.myserv.one 2 points 6 hours ago

Grok told me that white people are being erased when I asked for a recipe for pancakes.

[–] SpaceNoodle@lemmy.world 3 points 15 hours ago (1 children)

We can probably live without Bing

[–] rumba@lemmy.zip 1 points 1 hour ago

I want them all to exist, it gives searXNG more hits to eliminate ads.

searXNG, find bob's bugers

  • Google: bob's burgers
  • Bing: bob's burgers
  • Brave: bob's burgers

What do they all agree on? Give it back to the user.

[–] proudblond@lemmy.world 29 points 16 hours ago (1 children)

...why don’t you just go to Wikipedia to begin with? I’m honestly asking. URLs still exist.

[–] Hond@piefed.social 20 points 16 hours ago (1 children)

Wikipedias search kinda sucked 15 years ago. So i never bothered to try it again since then tbh

[–] jqubed@lemmy.world 10 points 16 hours ago

It seems significantly better now. A lot of topics, I just go straight to Wikipedia now.

[–] MunkyNutts@lemmy.world 7 points 16 hours ago (2 children)

If you add '!w' to the end of your word in the address bar it takes you directly to wikipedia.

For example: buffalo buffalo buffalo !w

[–] nymnympseudonym@piefed.social 7 points 15 hours ago* (last edited 15 hours ago)

Only if you are a good netizen and using DDG ;)

https://duckduckgo.com/bangs

Also, it works at the start too: "!w buffalo buffalo"

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[–] org@lemmy.org 7 points 17 hours ago* (last edited 17 hours ago) (1 children)
[–] GutterRat42@lemmy.world 66 points 17 hours ago (22 children)

No, fewer people getting past the AI summary

[–] Addv4@lemmy.world 31 points 17 hours ago

Given the state of a lot of the summaries I've seen lately, that is scary.

[–] TrojanRoomCoffeePot@lemmy.world 4 points 11 hours ago (1 children)

Holdup, are people not skipping the AI summaries entirely because the info is fucking shit?

[–] a1studmuffin@aussie.zone 3 points 10 hours ago

You forget we are in an echo chamber here. Most people not only read the AI summaries, they believe them. Just the other day I saw a normie ask ChatGPT to add up some numbers for them, instead of using a calculator. That's how entrenched AI has become in their day-to-day. They don't have to think any more. Thinking is hard. And that's how Google is able to dominate the web. Steal the data and serve it up as slop that's good enough for the everyday Joe.

[–] DarrinBrunner@lemmy.world 8 points 17 hours ago (2 children)

Is that what this is saying? I wasn't sure. The article should state that explicitly, and not assume that the reader concludes that.

[–] Crozekiel@lemmy.zip 12 points 16 hours ago

I think the issue there is the data doesn't tell anyone "why", it only tells "what".

[–] SlurpingPus@lemmy.world 4 points 14 hours ago* (last edited 13 hours ago)

Hard to imagine usage of Google suddenly falling by 22%, much less 60%.

Good news, though, is if Google stops bringing in traffic to sites, they'll block its bots, so both search and Gemini will become even worse, possibly turning people away.

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