this post was submitted on 13 Nov 2023
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Well... You could try to change your perspective about "problems". The thing here is that we are often told that problems are something that drives everyone crazy, but in most cases a problem is something that you are so used to that you don't even think of it as a problem.
For example: Is it a problem to wait 3 minutes for a cup of coffee? Perhaps not. But would it be better to get your coffee with just 2 minutes of waiting? In this case we don't perceive the situation as a problem, but in contrast with a better scenario we can easily understand the first situation as a "problem" or ar leat "less better"
With find a problem and sell the solution you look out for really small problems that everyone has or enormous problems that 0.1% of people have but are willing to pay tremendous amount of money to solve it, even if they don't realize the problem.
I can give you some real life examples:
A construction company made a mistake during the foundation process and the cost to out everything down and start again would be something around 2M. They decided to hire a specialist in the field to see what could be done. In the end the consultant gave a solution that would save months of work for just 700k. He was paid 200k for his advice.
In my country we often see homeless people on the street with a bottle of water and soap, a sponge, and a squeegee. They wait for the traffic light to go red and go clean some car windows to get a few bucks. Dirty windows are a common and small problem.
A home owner needs money to pay some medical bills but can't manage to find someone to buy his house and that's why he decides to ask for a real state agent to sell it for him in exchange of commission.
In general we are always solving problems and being paid for that. The description of a job is exactly what kind of problem the business already know about and are willing to pay for someone to care of it.
Of course a genius is born from time to time and his ability to track problems and find solutions is beyond our comprehension but we don't need the mind of a billionaire to earn a great living using the concept of finding problems.
Everything is a problem and nothing is a problem.
We don't necessarily need an iphone to call family and friends, but still we perceive the lack of iphone as being a problem, and that's why we buy it.
I hope it helps.