this post was submitted on 13 Nov 2023
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I'm new to this sub and I've done some poking around. It seems that the unanimous advice in this sub for people looking to become an entrepreneur is 'find a problem and sell the solution'.

I'm from a poor family and I'm just a simple working folk. I've been trying to think of a way to break free from that life most of my adult years but have never found a way to make it happen.

So my question is. Since I've been trying to find a problem to solve for most of my life and failing to do so. How can I make a shift to really find that problem I can solve? It seems most people in here have businesses. What problem did you solve and how did you figure out that problem to begin with?

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[–] Code4Kicks@alien.top 1 points 10 months ago (2 children)

Every problem I built a company around, I had the problem and couldn’t find solutions.

[–] jasperCrow@alien.top 1 points 10 months ago (1 children)
[–] samgod1989@alien.top 1 points 10 months ago

So, don't care about solving the problem. Just sell..?

[–] WhizzlePizzle@alien.top 1 points 10 months ago (2 children)

I'd like to pick my ass with my fingers, and then smell my fingers, but my arms are too short. I created some arm lengthening products specially designed to pick my ass and allow me to smell them - the tips of the arm products, at the false fingers, were some materials to maximize the collection of the stinky.

They worked perfectly around the problem I had.

I went to work, I massed produced them and came up with the original name of "Butt Picker^TM"

I poured in millions of dollars into this groundbreaking product. People say business is 1% inspiration, 99% perspiration, well I poured in perspiration. I spend millions on getting the best operations person, the best marketing person, the best salespeople, the best CFO. I kept the business afloat for 3 years, because I believe in the maxim 99% perspiration.

Unfortunately, we never sold one Butt Picker^TM

I solved the problem I was having and got a solution, but alas and alack, nobody else picks their ass and then smells their fingers afterwards, I guess. Just me.

[–] justonenight@alien.top 1 points 10 months ago

Why do I have eyes

[–] illusionst@alien.top 1 points 10 months ago

A real shit poster haha! Do you provide this as a service? I love shit posting but I'm really bad at it 😂

[–] Allen5275@alien.top 1 points 10 months ago (4 children)

Is there something in your life that annoys you? People are lazy, if you have any solution that makes life easier, it would sell.

My dog needs pumpkin in his meal everyday for his digestion issue. I was so tired of opening canned pumpkin, move into a container, put into the fridge, scooping it out, back to fridge, and wash the spoon, every single meal. So I created a freeze dried pumpkin for dog called Happy Olly, so no need to refrigerate, easy to use. It helps me with my life and many other people with similar problem.

[–] Tlesko-456@alien.top 1 points 10 months ago (1 children)

Hello, I have a question. I have seen that to find problems I have to start many hobbies. Do you think that would be a good idea?

[–] snuggletough@alien.top 1 points 10 months ago

Yes. I specifically choose hobbies that are full of people with lots of disposable income. I have hundreds of profitable products.

[–] Melmo@alien.top 1 points 10 months ago

How did you find a freezer drier for product testing?

[–] NICKdaGR8@alien.top 1 points 10 months ago

Don’t worry I’m not looking to get into the dog food market, not that you would care as you seem to have an already producing Greta product, but there have been so many industries I’ve thought about getting into but can never find what the requirements are or regulations. Like dog food as an example, what regulations are there with that? Is it just as simple as having a nutrients label on packaging? Could ask the same for dog treats or bones too..

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[–] dinoroo@alien.top 1 points 10 months ago (1 children)

Take a product or service. Simplify access to it and offer for less than other sellers.

If someone can just go on a website, select something, not pay as much as elsewhere and it arrives at their door, it’s an easy sale. All that is left is marketing.

But if someone has to call your or coordinate how to order the product and when it will arrive, never going to happen unless you own the market for that item.

[–] artificialstuff@alien.top 1 points 10 months ago

If someone can just go on a website, select something, not pay as much as elsewhere and it arrives at their door, it’s an easy sale. All that is left is marketing.

Is this satire?

[–] kabekew@alien.top 1 points 10 months ago (3 children)

Don't try to find some new thing. Find a successful product or service in a lucrative niche that you can do the same or better.

[–] sligowind@alien.top 1 points 10 months ago
[–] Tlesko-456@alien.top 1 points 10 months ago (3 children)

What would you call a lucrative niche?

[–] Disastrous_Pie5340@alien.top 1 points 10 months ago

Like roofing. Build a business that’s built on quality of service and it’s a lucrative niche within the construction space.

Not trying to boil the ocean, just install a roof.

[–] kabekew@alien.top 1 points 10 months ago (1 children)

A high barrier-to-entry niche in a proven industry, which is more likely to have few competitors. If they're doing really well, they can get lazy, not adapt to the latest technologies (they don't have to because they're already making good money), and let customer service lapse (customers have few other choices). That is a lucrative niche because the market is proven, there's enough money being made to support the competitors, and there are clear things you can do to provide a better product or service.

That's exactly what I found with an expensive product used at my job in an aviation niche. It was expensive, poorly designed and made, had just a handful of providers worldwide, and they were all making good money ($100M market). I eventually got about 5% of the market so I didn't make billions, but I made millions.

I think existing, proven businesses that "only" might make you millions is a better and more straightforward path than trying to find some new billion dollar idea that has little chance of success.

[–] tomatotomato@alien.top 1 points 10 months ago (1 children)

This strategy is good but often can be rather hard and expensive because of the mentioned high barrier to entry? You need to be very good at attracting funds, talking to partners and investors and things like that, I guess?

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[–] hamstringstring@alien.top 1 points 10 months ago

Crab Boat Fleet Management SaaS

[–] WhizzlePizzle@alien.top 1 points 10 months ago (1 children)

Only if the segment is not saturated. Good luck finding a niche.

[–] kabekew@alien.top 1 points 10 months ago (3 children)

High barrier to entry niches especially in the B2B world are starving for competition. Everybody for some reasons thinks low barrier to entry consumer market ideas when they think entrepreneurship. The real money is elsewhere.

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[–] antonk1306@alien.top 1 points 10 months ago

I had that problem and saw there where another business trying to solve it. Saw that there was a market and just did it better.

[–] vanchica@alien.top 1 points 10 months ago

It's not easy to get a market to buy a solution to a problem you have to tell them they have. What is obvious is when a market is buying solutions to an already identified and accepted problem from various sellers where none stand out as a leader. THIS is an opportunity.

TL/DR: start a business that solves an existing, obvious problem and do it better than the disorganized competition.

[–] ryerye22@alien.top 1 points 10 months ago (2 children)

A good lens to explore the principle of

  1. Save someone time doing something ( time = money)
  2. Make someone money ( give them a tool or process in making money)
  3. Improve status ( make them look good to their peers or a social ladder) this isn't the easiest of the three.

Hack, test the sentiment on Twitter or forums
/ search for anyone who said the following words "I hate" - it when...or 'I wish' I could and you will find a friction so deep people are willing to tell the world about their pains x then focusing on finding a deep enough pain that has a big market size and are willing to part $ with to get a solution.

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[–] 1ReallybigTank@alien.top 1 points 10 months ago

Have you seen the video posted the other day of how door dash was invented ? It was 5 guys who came together and simply asked a question. They went around asking restaurants in the Bay Area what they needed and after doing a ton of interviews over 100 they narrowed down a problem that needed solving. So it basically comes down to being open minded and letting the customer dictate the problem through the exploration phase

[–] andrewproperpath@alien.top 1 points 10 months ago

my vision and my sauce is starting to be more vision and faith based with consistent hard work tied to that. Not consistent hard work tied to something that's not really me. I believe elon and jeff did the same thing. They got that sauce attached to their vision and what they're doing.

[–] Namnam86@alien.top 1 points 10 months ago

Problems have a way of presenting themselves. I hated hearing this as a new entrepreneur but you can’t force it, opportunity presents itself when ready.

[–] mcgrawjt@alien.top 1 points 10 months ago

Good ideas are overrated.

You don’t need a good idea/ problem to solve to be a successful entrepreneur. This might sound contradictory to the entire ethos of being an entrepreneur; hear me out on this one - the ability to execute is more important than the actual idea/ problem you’re solving for.

Ask yourself these questions before you go ‘shopping’ for the next big idea;

  • do you have the ‘grit’ to move forward a little at a time every day?
  • can you attract/ keep bright people to your cause?
  • can you navigate uncertainty without collapse/ giving up?
  • are you healthy enough physically to manage the demands of being an entrepreneur?
  • are you able to manage your own emotions without lashing out when things go wrong?
  • are you willing to defer success now, for greater success in the future?
  • can you maintain important relationships with your family and friends and devote significant time and resources to an enterprise at the same time?

And here’s the ‘big one’ to my way of thinking;

  • is your personal life in a stable enough place that you can devote time and energy to a major life changing pursuit like a startup?

It’s extremely difficult to ‘entrepreneur’ your way out of a life in shambles/full of drama. Not saying it can’t be done, however starting your own business is very difficult and if your personal life is nothing but drama 24/7 it’s going to be hard to be taken seriously as a founder.

I would say focus on getting yourself in a position you could actually pursue a startup in a credible way/ get your life in order and then worry about an idea.

Better to have the wherewithal/skills/abilities first and then work on the idea. It will save you so much time/heartache in the short term.

[–] sligowind@alien.top 1 points 10 months ago

It’s not unanimous advice. And it’s only one way to achieve success. The vast majority of successful entrepreneurs DO NOT FIND A PROBLEM etc. Instead, they simply become another market participant in an already thriving market. They become a plumber (already thousands of those), or they open a dropship store, amongst thousand’s already existing, just to name a few examples among many.

You don’t have to think up something new or unique.

[–] betteringyou@alien.top 1 points 10 months ago

We saw a distribution gap between manufacturers and online retailers like Amazon.

There are certain products which have a stupid high demand (ex: Speed Stick Deoderants) on Amazon, and there was money to be made buying said products from distirbutors at wholesale costs, prepping them, and retailing them on Amazon. (Commonly known as 3rd party sellers or Amazon FBA)

[–] milkmanbran@alien.top 1 points 10 months ago

I don’t have a great answer for this other than “what problems do you/your friends and family have?”

But this might help. Look up various businesses and find out what problems those businesses solve.

Don’t overthink this part, it’s literally the easiest part. This world we live in is plagued with not only problems, but also solutions that aren’t so great and could use competition (like how banks didn’t update their websites and app until they started getting killed by fintech apps that were so much better to use)

[–] Active_Diamond_2256@alien.top 1 points 10 months ago

Start talking with people. Choose something that you have skills, knowledge or experience with. People love to talk about there problems. Reach out to people on LinkedIn, visit local business, etc. During the first few meeting you will just be developing your questions.

As you conduct more customer interviews, you will gain a better understanding of the problems experienced. Once you have more than a few people talking about the same problem, this can be the opportunity you are looking for. Then the hard work starts!

[–] Initial_Mousse_6989@alien.top 1 points 10 months ago

It's not just a matter of "finding the problem", it's a matter of following through. Finding the problem is easy. If your life is not perfect, you can come up with a solution to your problem (at least you will have one user =) )
More often than not, we are intimidated by the size of the task and how much we have to do. Then we say "well that's too easy" or "it's already been done". Everything has already been done in Simpsons. You need to find the strength to start and see it through. You need that, not to find the "Perfect Problem" and solve it.
That's the kind of problem you can look for your whole life and find nothing

[–] positiverealm@alien.top 1 points 10 months ago

Just live life and you will experience problems. I guarantee it 💪 Now talk to other people about the problems you are facing and you might hear people say "Me too!!!!". I went to Stanford tand paid thousands to learn this lolllll

[–] TriRedditops@alien.top 1 points 10 months ago

Got admitted to hospital, had surgery, and came home with a life altering change. Boom, instant invention muse. :/ 0/10 Would not recommend

[–] BackyardMangoes@alien.top 1 points 10 months ago

Sell and ship premium mangoes. Not a complex problem to solve. Except through a very few sellers, most people do not have access to the mangoes I can provide. Indian mangoes,Thai mangoes, new varieties and classic mangoes.

[–] Able_Loan4467@alien.top 1 points 10 months ago

Honestly, that's not good advice if you want to make money. Working class people think that money is in doing useful things. That is wrong. Real estate, investing, financial speculation, marketing, deluding and manipulating people, that's where the money is. People who actually accomplish stuff get paid shit if they get paid at all.

[–] shinynuts@alien.top 1 points 10 months ago

I’m convinced the comments are just book salesmen. Fine! I bought some books 😂😂

[–] DisruptorMor@alien.top 1 points 10 months ago

Well... You could try to change your perspective about "problems". The thing here is that we are often told that problems are something that drives everyone crazy, but in most cases a problem is something that you are so used to that you don't even think of it as a problem.

For example: Is it a problem to wait 3 minutes for a cup of coffee? Perhaps not. But would it be better to get your coffee with just 2 minutes of waiting? In this case we don't perceive the situation as a problem, but in contrast with a better scenario we can easily understand the first situation as a "problem" or ar leat "less better"

With find a problem and sell the solution you look out for really small problems that everyone has or enormous problems that 0.1% of people have but are willing to pay tremendous amount of money to solve it, even if they don't realize the problem.

I can give you some real life examples:

  • A construction company made a mistake during the foundation process and the cost to out everything down and start again would be something around 2M. They decided to hire a specialist in the field to see what could be done. In the end the consultant gave a solution that would save months of work for just 700k. He was paid 200k for his advice.

  • In my country we often see homeless people on the street with a bottle of water and soap, a sponge, and a squeegee. They wait for the traffic light to go red and go clean some car windows to get a few bucks. Dirty windows are a common and small problem.

  • A home owner needs money to pay some medical bills but can't manage to find someone to buy his house and that's why he decides to ask for a real state agent to sell it for him in exchange of commission.

In general we are always solving problems and being paid for that. The description of a job is exactly what kind of problem the business already know about and are willing to pay for someone to care of it.

Of course a genius is born from time to time and his ability to track problems and find solutions is beyond our comprehension but we don't need the mind of a billionaire to earn a great living using the concept of finding problems.

Everything is a problem and nothing is a problem.

We don't necessarily need an iphone to call family and friends, but still we perceive the lack of iphone as being a problem, and that's why we buy it.

I hope it helps.

[–] EnduranceAddict78@alien.top 1 points 10 months ago

Pick a niche and ask them what they need help with. Do not guess.

[–] BABarista@alien.top 1 points 10 months ago

I'm pretty skinny so all my dress shirts fit pretty poorly or choke me at the neck where I can't button it up all the way. traditional tailoring is expensive and time consuming so I invented a product that lets you tailor a shirt in 5 minutes for less than $5

[–] ManiAdhav@alien.top 1 points 10 months ago

If you are coming from poor background, you are gifted by born itself. Because you may come across lot of problem to solve.

Take one problem, find how many people could face same problem across country/globally.

If you conclude it’s country wide problem, find a solution.If not go to next one.

I am also coming from poor background like you.

[–] Itchy_Neighborhood51@alien.top 1 points 10 months ago

My issue was always finding what I was good at or finding something to solve. It wasn’t until later that I realized I had it wrong.

I don’t need to solve anything. I need to step into something that people WANT or NEED. Identify this, and then focus on getting really good at it. You’ll become an expert and be able to get more customers.

It’s not that easy. It takes discipline over motivation, but if you’re hungry for it, you’ll get it.

[–] yyz2023@alien.top 1 points 10 months ago

It is a fallacy that all entrepreneurs need to solve unique problems. What is the unique problem Pepsi solves? You can simply replicate a successful business model in a different region. You will have more chances of success and options to exit.

[–] illusionst@alien.top 1 points 10 months ago

Scratching your itch does indeed work.

I encountered a problem with a crypto trading bot that required spinning up a VPS, installing Java, activating the licence using Discord, and what not. Being a computer engineer, it took me more than 30 minutes. Checking their Discord, I found that many people were complaining about the installation and maintenance.

So, I built a service that automated the entire process. At its peak, it was generating around $5k-$6k in revenue with an 80% profit margin. I partnered with the company, and they later acquired my service, now offering it as part of their core services.

[–] JacobStyle@alien.top 1 points 10 months ago

If you are a simple working folk, then you are already getting paid to solve problems. It also means you have at least some access to a functioning business, so you can learn about how that business operates to solve customers' problems. Additionally, you can learn about what problems typically frustrate your employer and then figure out how to solve those problems for other businesses in exchange for money.

[–] Plus-Necessary-4330@alien.top 1 points 10 months ago

It sounds silly, but lists work. Every hassle, every inefficiency, every "why doesn't this exist", every "there's got to be a better way" goes on the list. People turn their ingenuity (life hacks) into their products or services.

[–] ultra_nick@alien.top 1 points 10 months ago

Just iterate weekly:

  1. Pick problem
  2. Ask people if it's a problem
  3. If not, restart
  4. If so, then build a feature
  5. Restart with sub problem
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