this post was submitted on 15 Nov 2023
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I'll suggest the standard: Any agency should be able to write a book on their value proposition, their unique approach. Else it would be like starting a no-code development 'agency.'
It's time to say it. "Agency" is what you call it when you don't know what in the hell you're doing, one million others are doing the same thing, but you all want to get paid.
If you don't have a business, don't start one just to prove it.
I was under the impression that agency referred to a marketing company. But yes, agency is starting to sound like a placeholder businessy business in the business industry.