this post was submitted on 15 Nov 2023
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Back when I was doing more game development stuff in the 2000s, I had this idea to make a bespoke video game studio. The idea was that once we had a team of devs and artists in place and working smoothly together, we could pitch corporate clients to have a video game as part of their marketing.
It never became anything more than an idea, and I've long since moved on to another industry, but the pitch would probably be even more effective today. Imagine a fitness model or a band spending $20k to have a little video game with all their branding in it. If it was one of those "play for a few minutes once per day" type games, that's a lot of daily brand exposure for each player.