this post was submitted on 17 Apr 2026
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[–] Etterra@discuss.online 22 points 1 day ago (1 children)

Some of them are selling to equity firms do be cannibalized and advanced/destroyed, or weirder, radically rebranded. For example:

  • Be eco-friendly, online shoe company
  • Overextend like crazy by buying brick and mortar stores
  • Go broke and sell for pennies on the dollar
  • Be different company
  • Buy failed shoe company
  • Change name completely
  • Pivot to AI computing leases
  • Somehow buy billions in already wait listed technology for inflated prices
  • ???
[–] Wispy2891@lemmy.world 18 points 1 day ago (1 children)

I want to point out to other Lemmy users that this example it is not generic but it's a real life example (allbirds)

[–] Etterra@discuss.online 5 points 1 day ago

Yeah I forgot to mention that part, thanks.