this post was submitted on 07 Jun 2023
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I am under the impression that the term was popularized, if not invented, by Cory Doctorow. See his many writings on his ad & tracker-free website; https://pluralistic.net/tag/enshittification/
Wiktionary gives him the invention credit (although its source does seem to be KnowYourMeme).
That is a spectacular definition though! Spot on!
The bestest of sources.