Title text:
Borat came out twenty years ago this year--closer to the breakup of the Soviet Union than to today--but it honestly feels like it's been even longer, somehow.
Transcript:
Transcript will show once it’s been added to explainxkcd.com
Source: https://xkcd.com/3237/
I don't even remember borat saying my wife as a significant part of the stick.
Shtick
shtick /ʃtɪk/ A shtick is a comic theme, gimmick, or characteristic routine that a performer or person habitually uses to get attention or laughs.
The movies plot revolved around making Pamela Anderson his wife. The first scene he introduces his wife, then there's the scene in the middle when the guy brings a telegram saying she died. And he fed Congressman Bob Barr some cheese that he said his wife made with milk from her tit. He probably says the phrase a dozen times in the same inflection.
There's also a scene in the show where he introduces his wife, his other wife, his mistress, his sister, and the one he has to pay.
NAAHT