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Is it safe to work on an idea without looking at the competition? (alien.top)

submitted 10 months ago by throw_away_17381@alien.top to c/entrepreneur@indiehackers.space

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Hi - I think I've kinda asked this question before in a roundabout kind of way.

For people who 'fear' the competition and think they'll never be better that what's out in the market, would it be safe or dangerous to ignore the competition?

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[–] founderscurve@alien.top 1 points 10 months ago

Absolutely be obsessed with the competition, especially if they’ve been at the problem longer than you have, you can use them to see-

Who’s the ideal customer
What’s the right price for the market
Who invested and for how much
What feature people like
What UX works well
What marketing strategy works well
How to develop content and what seo words to focus on
How to build community and who the advocates are
What ppl complain about or criticise

There’s loads of beneficial reasons why looking at competitors is a great idea, it’s weird to not want to do it.