Absolutely be obsessed with the competition, especially if they’ve been at the problem longer than you have, you can use them to see-
- Who’s the ideal customer
- What’s the right price for the market
- Who invested and for how much
- What feature people like
- What UX works well
- What marketing strategy works well
- How to develop content and what seo words to focus on
- How to build community and who the advocates are
- What ppl complain about or criticise
There’s loads of beneficial reasons why looking at competitors is a great idea, it’s weird to not want to do it.