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Why do my conversion rates suck? (alien.top)

submitted 11 months ago by No_Cucumbers_Please@alien.top to c/entrepreneur@indiehackers.space

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I've launched a marketplace for very small food + bev and kitchen goods makers to reach a wider audience. My background is in marketing and I have been doing a pretty good job at driving traffic for basically free but my conversion rate is absolute shite.

I know these products arent for everyone as they are a bit on the pricey side but from what I can tell I am driving the right customers (major US metro areas, 25-40 year olds)
I'm looking for some feedback on what could be causing such poor conversion rates.

Any feedback appreciated!

www.shopcraftfare.com

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[–] astronao@alien.top 1 points 11 months ago

If you're going for a target audience that plans to spend this amount for aristian products, I think the colors should be a bit warmer. The colors look like something I would expect from a cheaper, simpler product, like bulk solo cup purchases for parties. I think the products are actually kind of cool and I could see them in my rustic apartment, but the presentation doesn't fit the product.

On a side note, the blog link on your footer is broken. I don't think this is affecting you at all, but I just wanted to mention it!

Good luck on your journey!

Edit: I dont think your prices are too high, especially if your audience is who I imagine they are. I think the website looks like you aren't selling to that audience.