this post was submitted on 16 Nov 2023
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Entrepreneur
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Names are always tough. Just remember that no one knew what a Google was and look what they did! The converse is also true, hence BF Goodrich.
I personally think names are identified with service level. We named our company Spruce Ivory. It sounds like an elegant dish soap, but we write technical content.
Side note, if you are in need of technical writing or documentation services, please check us out at www.spruceivory.com.
Technical docs such as product manuals or customer facing content are in line with what we do.