Names are always tough. Just remember that no one knew what a Google was and look what they did! The converse is also true, hence BF Goodrich.
I personally think names are identified with service level. We named our company Spruce Ivory. It sounds like an elegant dish soap, but we write technical content.
Side note, if you are in need of technical writing or documentation services, please check us out at www.spruceivory.com.
Technical docs such as product manuals or customer facing content are in line with what we do.
We all feel less of ourselves at one point or another. Our best recourse is to brush it off, stand back up, make do with what we do best. Get back to work. Hard work is never dismissed and always pays off in the long run.