this post was submitted on 30 Apr 2026
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Impossible, at least to me, is functionally indistinguishable from a ground beef patty. Back when I was vegetarian and before I was vegan, I went to Burger King on lunch to try the Impossible Whopper. I wasn't fond of Burger King, but I was mostly curious enough to see what an Impossible Burger tasted like having had Beyond at home once (where Beyond is pretty easily distinguished from ground beef by its flavor).
Walked in, walked out, took a bite in my car. Straight-up almost went back in and asked for a new one before realizing it wouldn't do any ethical good and that I didn't have the time. This was even after seeing that it was in the Impossible-branded wrapper. I decided to go there another time to "try the real one", and it was the same. I was dumbfounded; it was straight-up just a Whopper – having admittedly not eaten a BK burger in a few years at that point. (They also put mayo on it by default without telling you, so good job, BK.)
I had the same experience. I couldn’t tell the difference at all. Wondered if a mistake had been made, but had the same experience the next time. And I’ve had enough people tell me that they can’t tell the difference.
Same! My introduction was that I ordered the "burger" at a gastropub that was a vegan restaurant (unbeknownst to me). It was delicious so I asked the bartender for another and he goes "another veggie burger?" and I said "No I had the meat burger" and he replied "we don't have a meat burger here". My mind was blown! And now I don't buy beef anymore lol
This company did not become gigantic for no reason!
This is actually why I prefer the Beyond to Impossible. Both command a premium, and the Impossible is so indistinguishable that it feels like a waste of money. The Beyond has a great taste, but is not exactly beef flavor. They smell like cat food to me before they're cooked, but I find myself craving the taste now and again because it is something unique.
Yeah, that's super fair. Both have a place. Beyond is something different as a novelty if you already eat meat; I'd liken it to a non-vegan using agave over honey. For vegetarians/vegans, it's nice to have basically a 1:1 if you want it. Even for vegans and vegetarians, it's valid to prefer Beyond over that 1:1 replica. And for non-vegetarians trying to be more climate-conscious or a bit less unhealthy (Impossible is far from healthy – its saturated fat content, for example, is nearly as bad as ground beef's – but it's also less likely to give you colorectal etc. cancer), it's a reasonable choice.
There is absolutely a place for both products. Impossible did exactly what they set out to do in flavor and texture mimicry. It's the one I tried first as a meat eater and that's what got me to try Beyond and a few others.
I hear the complaints about the fat and sodium in the products, and while it sounds less than ideal due a vegan or vegetarian diet, it doesn't sound that bad for an omnivore, especially one that eats less veg. The great thing about them being a manufactured product is both of those things can change through product development. I remember reading that Impossible went through numerous revisions to stand up to Burger King's conveyor belt grill system.
I'm very excited for the future of these types of products.
I feel like the thing is you can hide so much in something like a burger between sauces and other toppings and stuff that it's really the texture and protein that's doing the heavy lifting. Which by the way is no bad thing, if I can't tell the difference anyway then awesome.
I'm sure we're quite a lot further away from having a "naked" cut of meat with minimal seasoning tasting like the real deal, but that also doesn't really matter either. I eat a handful of steaks a year and I probably won't have a veggie steak any time soon, but if 6-8 steaks a year is the only meat I'm still eating in a few years that's a huge step in the right direction
You kind of know after when you don’t feel as slow or whatever