this post was submitted on 30 Apr 2026
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This is actually why I prefer the Beyond to Impossible. Both command a premium, and the Impossible is so indistinguishable that it feels like a waste of money. The Beyond has a great taste, but is not exactly beef flavor. They smell like cat food to me before they're cooked, but I find myself craving the taste now and again because it is something unique.
Yeah, that's super fair. Both have a place. Beyond is something different as a novelty if you already eat meat; I'd liken it to a non-vegan using agave over honey. For vegetarians/vegans, it's nice to have basically a 1:1 if you want it. Even for vegans and vegetarians, it's valid to prefer Beyond over that 1:1 replica. And for non-vegetarians trying to be more climate-conscious or a bit less unhealthy (Impossible is far from healthy – its saturated fat content, for example, is nearly as bad as ground beef's – but it's also less likely to give you colorectal etc. cancer), it's a reasonable choice.
There is absolutely a place for both products. Impossible did exactly what they set out to do in flavor and texture mimicry. It's the one I tried first as a meat eater and that's what got me to try Beyond and a few others.
I hear the complaints about the fat and sodium in the products, and while it sounds less than ideal due a vegan or vegetarian diet, it doesn't sound that bad for an omnivore, especially one that eats less veg. The great thing about them being a manufactured product is both of those things can change through product development. I remember reading that Impossible went through numerous revisions to stand up to Burger King's conveyor belt grill system.
I'm very excited for the future of these types of products.