this post was submitted on 13 Nov 2023
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Hello dear community,

I am an expert in a niche field (CAD software in Industrial Engineering) and have decided to take the leap and go independent. I am selling my services as a consultant.

I have a couple of initial prospects from my network but even if they pan out I know they’re not sustainable long-term. I need to acquire clients.

How would you build such a sales funnel? I started generating content (writing blog posts on key topics).

Google Ads, LinkedIn Premium? Any recommendations?

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Building a strong sales funnel is like creating a journey for your customers. Begin by grabbing attention with a catchy awareness stage, such as using social media. Next, showcase the value of your product or service to generate interest. Highlight the benefits to create desire, and make it easy for customers to make a purchase with a clear call-to-action. Remember to follow up and personalize the experience, as relationships are important.