this post was submitted on 03 May 2026
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windows went all in on AI, and neglected thier other stuff.
In turn Apple went ‘oh fuck what’s an AI now’ and turned out to be the winners. Who would’ve guessed huh.
What a strange game. The only winning move is not to play.
Their AI ended up being straight ass like Siri so they pivoted to this instead.
I work in IT and ~1/3 of our fleet are MacBooks and several ppl on my team are Apple fanboys, but I've literally never heard anyone talk about using "Apple Intelligence" even once
AI is a big part of it but the problem is so much deeper.
Windows went all-in on AI including for internal development, despite removing their dedicated QA teams years ago.
That's the fun part about monopolies: when you have no real competition you just cut costs and degrade the experience for everyone, but it doesn't matter because there's nowhere else for them to go.