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A question for business owners/startups... (alien.top)

submitted 11 months ago by AbstractIsBetter@alien.top to c/entrepreneur@indiehackers.space

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In this modern digital age, how important is a logo for your business?

I'm a freelance graphic designer and I'm always looking to help out anyone who needs help visualizing their brand. But with logos becoming more and more minimalized, and computer-generated imagery gaining more and more exposure, I can't even tell if there is a serious market out here anymore.

Would love to hear some takes on this!

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[–] dhumpherys@alien.top 1 points 11 months ago

There are a few competing factors. I think many people starting businesses want to have an identity for the business. The problem is between AI and logo creation companies your target market is probably someone is has both money and a vision. I would think this is a smaller market. You could take the template approach and build your own logo generation tool with your own designs. But i would also consider how you can broaden your service to include add creation, email design, social deliverables, etc. Maybe even have a package price for things. Good luck.