this post was submitted on 10 May 2026
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Just wait till they let advertisers buy hidden bias in its responses
That was always my assumption of the end game. You have the system prompts, an advertising bias prompt layer over top, then the user prompts.
"Naturally worded" advertising that doesn't immediately appear to be advertising and searching using natural language always seemed to be the biggest use cases for LLMs to me, considering they can't be relied on to output accurate info.
Exactly. Like big pharma paying ChatGPT to convince you that your symptoms are an illness they have pills for. It'd turn the LLMs from librarians into salesmen playing librarians lol.
Yes, I’ve been saying this for over a year now about AI-driven search. And not just specifically search engines. Like “where’s the nearest coffee shop?” To your phones assistant or whatever
I currently tend toward perplexity because traditional search engines are so terrible now thanks to ads and seo. We’re speedrunning llms being just as useless at finding things
If it won't be illegal, and under the current US regime it sure as hell won't be illegal, it will come, it is just a matter of time. It will be interesting though if they'll still do it even where it likely will be illegal, like in the EU.
I can see it leading to the rise of locally run LLMs. The pr9blem with intentional hidden bias is that you have no way of verifying it isn't there unless you control everything. That would also make it hard for regulators.
If experience thought me, no people will not give a damn.
Imo there will be certain businesses which will
That's... exactly how they implement advertising in an LLM?
It's already pretty biased. For web projects it almost always recommends Supabase and Vercel.
I mean when they do introduce intentional bias, we'll have no way of proving it for certain