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Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’
(www.independent.co.uk)
this post was submitted on 09 May 2026
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This is generally true for most highly commodified products. There's only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what's left. Sometimes it's exactly the same, sometimes it's smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.