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Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’
(www.independent.co.uk)
this post was submitted on 09 May 2026
218 points (98.7% liked)
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"How can we make the mac and cheese any cheaper?"
"Fake cheese?"
"Shrinkflation?"
"Make the pasta out of saw dust."
"We don't make it cheaper, we just deploy a big expensive PR campaign that tells people it's cheaper, and publicly disparage and defame anyone who calls us on it, and spend millions to lobby Congress to make it illegal to contradict corporate PR."
"Edible box?"
"...yeah, just like John's wife.."
"Dang it, Steve. We're trying to save money & now we have to call Human Resources back in"
HR.AI has entered the chat.
We just had a meeting where HR told us to use the new AI in our payroll app before coming to see her. The GM mumbled "why are we paying for HR then?" Probably not a smart move on her part actively pushing for AI to replace her.
Exactly. She should be making an effort to show how bad it is haha.
Who do you report HR AI to after the HR AI spent 50 million tokens on turning the meeting notes into a fanfic "to boost morale"?
"John's Wife and the Night Visitors"
You report them to accounting. You should make a script to ask it random questions on loop all day.
“The chatbot has judged thee unworthy.”
That's roughly where we are heading given the current situation
I'm surprised it's not already true.
The retail markup is probably the largest part of the orice
This is only the start, the real damage due to the closure of the strait hasn’t started yet.
The general population will see their income vs purchases shrink really slowly soon.
The company recently changed Classico pasta sauce so water is the first ingredient and the jars are now smaller. They're not on the consumers side.
Christ, even Kraft realize how fucked we are.
Kraft realizes they can capitalize on how fucked we are
True. Corpos will always charge the maximum the market can bare. They probably realize they'll make more profit selling boxes of mac and cheese at $5 instead of $10, because they'll sell 3-5x at the lower price point.
Really, no they can’t. There is no way Kraft can shift from selling low-mid grade food to the masses, to selling premium food to billionaires, and make anywhere near as much money.
They mean that when people can't afford real food anymore, they'll be buying this Kraft stuff. That's what Kraft can capitalize on...
Can't sell shit if no one can buy shit.
When a box of Kraft is $1.24 and a box of the store brand stuff is $0.58, I don't care if I was a billionaire, I'm buying the store brand. It's the same product for less than half the price.
while i am with you on the sentiment, less than half sounds too good to be true. if i see KD at 1.30 then the store brand wiill be 1.15.
$0.58 x 2 = $1.16
$1.16 < $1.24
The store brand is less than half the price.
I pulled the prices from the Walmart website, so they are accurate for that store, which most of America has access to. The fact that you call it KD makes me think you're from Canada, so maybe it's not true in Canada.
That's really cheap, I wonder if the ingredient quality is the same.
No one in my family could tell the difference in a blind taste test.
Bro's over here breaking out hand-collected data.
For all we know they had all Covid when they taste-tested this
COVID 19 literally did not exit when we did the test. Believe it or not, some folks are more than 6 years old.
And honestly I prefer the taste of the thicken creamy Walmart store brand to to the generic Kraft mac and cheese flavor. It's a no-brainer at like a third of the price
We were always a Kraft family. Grew up on it. When I suggested to my wife that we switch to the Great Value version, she was opposed to the idea. So we decided to do a blind taste test. Out of 13 people in our house, 0 could tell any difference. We buy the GV brand now. Kraft is good, but GV is just as good, and I can get 2 boxes for less money than I would spend on one box of Kraft. I'm convinced that the GV is made at the same factory as Kraft, using the same ingredients.
This is generally true for most highly commodified products. There's only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what's left. Sometimes it's exactly the same, sometimes it's smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.
canadian that doesnt shop at walmart, yep
To be fair if I was a billionaire im probably not even eating it. If im making money where I eat it I will always buy the cheaper brand. Especially since at the high end of that Im likely buying cheese to add to it to increase the quality anyway.
Isn't that exactly how Kraft macaroni and cheese came about? The goal was to create a product that could feed a family of four for an incredibly cheap price during the depression. It cost 19¢ when they started selling it in 1937, which would be $4.36 in today's money, so it's actually gotten cheaper over the years.
One box doesn't feed 4 by a long shot, though.
Technically there's 3.5 servings per package. Keep in mind it debuted during the depression, so a skimpier meal was a lot more commonplace.
There is a 4.5 serving box with 400 calories per person x4, which is enough Mac n cheese for one day.
Motherfucker just needs to convince his billionaire buddies to proportionally buy and eat their products. Not like this asshole is paying their workers well either and has a hand in putting farmers out of business.
Man, it sucks being in the general population this way.
This guy gets it. You can't sell your product if you price yourself out of the game.
Nothing will change until there's a real, actual stock market crash. They simply do not need the poor or middle class. At all. They've all constructed their own infrastructure, private security, and bunkers, and the continuing surge of the stock market means their income is completely unaffected.
Nothing will change until we throw billionaires into woodchippers.
Facts.
Regardless of how people may feel about Luigi, the thousands of approved claims after he killed Brian Thompson undoubtedly saved many lives.
The "consumer staples" index fund needs renaming. Rice and beans 🚀🌕💎🦍