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Why did Logitech buy Jaybird and then killed the brand? (alien.top)

submitted 2 years ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community

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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] peperoni69_@alien.top 1 points 2 years ago

taking the tech of jaybird and killing the competition

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