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Why did Logitech buy Jaybird and then killed the brand? (alien.top)

submitted 11 months ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community

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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] peperoni69_@alien.top 1 points 11 months ago

taking the tech of jaybird and killing the competition

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