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Why did Logitech buy Jaybird and then killed the brand? (alien.top)

submitted 10 months ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community

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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] AllegedlyLuke@alien.top 1 points 10 months ago

The op peaked my interest, so I visited ultimate ears and surprise they're selling jaybird vista 2s for those that adored them. ❤️ 😘

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