this post was submitted on 01 Jun 2026
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I was curious too so I pulled up the study.
First off, this is a marketing paper aimed at companies trying inform the industry about taste demographics.
Secondly, I think it’s relevant to note they selected sample songs from billboard top ten (excluding the top 3) so the data is definitely only speaking to ‘an average of average taste in billboard pop music’ and not to musical taste overall. Edit: Also limited to US.
This is the bit that I think gets at our question:
Peak Preference in SSA indicates the peak preference of each respondent based on their birth year, so if you were born in 1970 and the testing showed you favoring the 1990 song Vogue- Madonna as your peak preference, your SSA would be 20 (you favor music from when you were 20).
My impression from this scatter chart is that a lot of people liked 80s music regardless of when they were born haha.