this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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TBF, readability is a big plus for marketing, no?
Are these readable though, when everyone looks the same? At this point it's not really a recognizable logo as much as it's just a name written in text that you just have to read in order to know what the brand even is. You used to be able to visually recognize the brand based on the appearance of the logo, without even reading the name.